The renter journey changed. Your marketing stack didn't.
Rental decisions happen everywhere: Google, AI assistants, maps, social. brightplace Direct gives every community a site built to be found and to answer what renters actually want to know.
Our leads have fallen off a cliff. We get more contacts than ever and close fewer of them.
Your community site, rebuilt to answer.
Direct builds a site for each community, wired to your live pricing, availability and fees, that answers what renters actually ask: all-in monthly cost, pet policy, commute, what's open for their move-in. They ask in plain language, the site narrows to what fits, and every conversation becomes demand you can see.
Community Voice: what your team knows.
The things renters most want to know never make it onto a community page: what it's actually like to live there, what residents love that they didn't expect. Community Voice puts that insider knowledge on the page, in your team's own words. It's what renters trust and what AI answer engines cite. The site goes up in minutes; Community Voice makes it yours.
The levers we always pulled aren't there anymore, and this shift feels different than anything I've seen before.
See what renters want, across your portfolio.
Every question rolls up into one view: what renters want, what's stalling them, before they contact your team. Manage every community from one place.
One platform. Priced per community.
Direct replaces the website vendor, the chatbot, the SEO and content work and the listing spend. $42 per community per month, or $33 on an annual plan, plus a fee per signed lease. First community free for 90 days. You pay on outcomes, not per lead.
Month-to-month
$42
per community / month
Plus a fee per signed lease.
Annual plan
$33
per community / month
12-month commitment. Plus a fee per signed lease.
Your first community
Free
for 90 days
Everything included. After 90 days, it moves to the plan you choose.
The thinking behind Direct.
The Lead Has Decoupled
Renter Interview, part 1
Renter Interview, part 2
Fair housing, built in.
Guardrails aligned with fair housing are built into how every community answers, not bolted on after.
Launch your first community free.
90 days, everything included. No sales call.